NYNPA

New York News Publishers Association


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Standards of Acceptance for AdNet Online Banner Ads

The following guidelines have been established by the NYNPA Board of Directors to govern this advertising program. These guidelines do not, and are not, intended to reflect all of the individual participating news websites’ policies.

Digital display ads published in AdNet Online will be standard web banner sizes, including "box" (300 x 250 pixels) and "leaderboard" (728 x 90 pixels). Formats available will include static, animated and video. NYNPA and its participating news websites reserve the right to adjust the size or format of any ad to conform to the dimensions and specifications of the individual website.

Individual news websites and NYNPA reserve the right to properly classify, edit, or reject advertising not in compliance with local regulations or policies. Individual news websites reserve the right to determine where each ad will be placed on the site, and how frequently it will appear during the window of publication.

Advertising will be rejected if it appears to be false, fraudulent, libelous, defamatory, illegal, in poor taste, in objectionable format, not adhering to New York State law, NYNPA’s belief that the ad will not receive 90% placement guarantee or for other good cause.

Advertising will be rejected if it is known or determined to discriminate on the basis of disability, family status, marital status, race, color, national origin, sex or age except where expressly permitted by law.

Adoption advertisements are acceptable but are not guaranteed 90% placement.

Employment advertising must be for a bona fide offering and must state the nature of the work offerered. Earnings claims must be based on fact and a statement of such claims must be available upon request.

Advertisements for Trucking and other private/public vocational schools must list the name an location of the school or company. Unless these advertisements are for a bona fide job offering, they must be placed under the Training/Instruction or similar category. Financing, Tuition Reimbursement and job placement claims must be substantiated, quantified and all disclaimers clearly stated.

Sales help wanted advertising must not offer, or appear to offer, work on a salary basis when compensation is in the form of commission or bonuses. When based on commission, no statement or implication of the amount that may be earned is acceptable unless it is a guaranteed wage and the word "guaranteed" appears in the ad copy.

Work-at-home advertisements, or advertising that offers employment through "listing publications" will not be accepted.

Advertisements for bad credit repair or similar programs will not be accepted. The name of the company must appear in any ad offering loans or mortgages. The company must be registered with the New York State Banking Department.

Business opportunity and investment advertising must indicate the type of business to be invested in and the minimum amount of investment required.

All franchise offerings must comply with the regulations of New York State.

Advertising for listings of surplus government property and other products must state the type of merchandise being sold and the price for the items.

Advertising for weight control, health and diet products must have federal Food and Drug Administration approval.

Advertisements for 900 numbers will not be accepted.

All advertising distributed through Ad Net Online must include the company name, mailing and street address and phone number. This information will be kept on file by NYNPA and does not need to be included in the actual advertisement.

For specific questions or help with your order please contact Don Ferlazzo, Director of Advertising, at (518) 449-1667 or dferlazzo@nynpa.com.

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New York News Publishers Association, Inc.
Phone/Fax (518) 449-1667 - Toll-free: (800) 777-1667

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