New York Newspaper Advertising Services | Classified Ad Guidelines

Guidelines for Classified Advertising

All CANNY ads will run one day in each of the network's participating newspapers during the week of publication (Sunday through Saturday). Advertisers may request a specific day (for example Sunday). However specific run days are not guaranteed. NYNAS and each participating newspaper reserves the right to edit all copy submitted, and reject that which does not comply with the program guidelines (please refer to the Standards of Acceptance). The standards of individual newspapers may differ.

Proof of Publication

NYNAS monitors the participating newspapers and guarantees 90% placement (on most types of ads). Any ad that does not receive a 90% placement will be run again during the following week at no charge. If an error should occur in an ad, it will be corrected the following week by the participating newspaper(s). The CANNY network does not receive tearsheets from each newspaper on a weekly basis. Proof of publication in the form of an affidavit and one sample tearsheet will be furnished by NYNAS upon advance request only.

Word Count Method

Telephone numbers (including area code) are one word. Addresses (number and street) are two words. PO boxes are two words. City, state and zip code count as one word each. Numerals (such as salary figures or the year) are one word. Only generally accepted abbreviations (ASAP, EOE, NYS, etc.) will be allowed. Symbols that stand for words (&, @, etc.) will be counted as one word. Please feel free to contact Caitlin Abram at the NYNAS office at 518.449.1667 or email cabram@nynpa.com if you have questions about word count.

Deadline Information

All ads are due in the NYNAS office by Thursday at 4:00 pm prior to the week of publication. All ads received after the deadline will automatically be published the following week.

Rate Information

An ad that is 25 words or less is $425 for one statewide insertion. This means that your ad will appear one time during a given week. Additional words over 25 are $15 each. If you order four weeks or more in advance, with no changes to the ad copy, there is a 10% discount on your total order. Or if you place four separate orders in four consecutive weeks, with no changes to the ad copy, you will only get a 10% discount off your fourth ad. All ads must be prepaid. NYNAS accepts MasterCard and VISA. Recognized advertising agencies receive a 15% commission. NOTE: All clients with established credit who are invoiced by us please be aware that a 2% late fee will be enforced on all outstanding balances exceeding 60 days.

Restrictions

NYNAS and each participating newspaper reserves the right to edit all copy submitted, and to reject that which is not in compliance with state and federal regulations or is otherwise unacceptable (please consult the Standards of Acceptance for more information). NYNAS can design your ad copy for you (at no additional charge).

For specific questions or help with your order please contact Don Ferlazzo, Advertising & Events Manager at (518) 449-1667 or dferlazzo@nynpa.com.

More information on CANNY

Rates | Participating Newspapers | Guidelines | Media Kit | Quote and Order Form

New York News Publishers Association, Inc.
50 Colvin Ave, Suite 102, Albany, NY 12206
(518) 449-1667 ph. - (518) 449-5053 fax